About Alloy

Alloy is a new direct-to-consumer women’s health company founded by Anne Fulenwider (former Editor-In-Chief of Marie Claire and Project Runway Judge) and Monica Molenaar (co-founder of cult food brand Seed + Mill) to improve the health and wellbeing of women over 40 seeking solutions to the symptoms of aging, starting with menopause. 

Alloy aims to improve women's health and the cultural conversation around women in the prime of their lives and has assembled a team of high-profile, nationally- recognized experts. You can learn more about what we’re all about here: 

• Our founding story: https://www.myalloy.com/about-us 
• Our mission: https://gritdaily.com/alloy-secures-3-3-mln-in-seed-funding-to-develop-health-platform-for-women-over-40/ 
• Insights from Dr Sharon Malone, Alloy’s Medical Director: https://twitter.com/smalonemd 

Role Overview

Check out a brief overview here about the role from Lena Cheng, Chief Marketing Officer: https://bit.ly/3r2NvHP 

What is the role?

We’re looking for a social media strategy expert to develop and implement a comprehensive social media strategy to raise Alloy’s brand awareness, engagement, and website traffic.

You’ll have significant responsibility for managing all of our social media accounts in a cohesive way, and work against clear 90-day and 6-month goals. This is a remote role.

Responsibilities:

• Develop a social media strategy based on data and consumer insights—with a focus on engaging with and supporting consumers throughout their journey
• Leverage Alloy’s marketing strategies to build out a monthly and daily social media content calendar
• Manage and execute all day-to-day social media posts and operations across Instagram, Twitter, and secondary social platforms, leveraging a deep understanding of the Alloy brand and voice
• Partner with Alloy’s creative team (eg copywriters, designers) to develop social media creative assets that will drive consumer interaction
• Conduct outreach to social media creators and influencers, developing relationships and working on one-off and ongoing partnerships to create engaging content experiences
• Identify, lead, and execute against opportunities to create rapid response and other major social media moments
• Work with the Customer Success team to develop protocols for addressing user questions on social media
• Use analytics tools to gauge the success of social media campaigns and provide weekly reporting on key metrics and learnings
• Stay up to date with social media trends, best practices, and technologies

Requirements

• 5+ years of direct experience in professional social media strategy
• In-depth knowledge of social media best practices for Instagram, Twitter, Pinterest, Facebook, and other platforms
• Results oriented and comfortable working in 2-week sprints and against KPIs
• Comfortable in a high-growth startup environment
• Willing to work on a brief take-home assignment as part of the interview process. This will be an exercise in which you’ll be able to share how you’d help us tackle certain projects in the role

Life At Alloy

At Alloy, you will be joining a kind, passionate & driven team, with a mission and a sense of humor. As part of the early team, you’ll have real autonomy, ownership, accountability within a flexible work environment.

• Competitive salary 
• Comprehensive health benefits (medical, dental, vision)
• Flexible time off policy
• Opportunity to participate in Kairos HQ’s (our seed funder) organization-wide programs including networking with other Kairos funded startups

Diversity and inclusion are essential values at Alloy and all Kairos HQ funded startups. We know we'll do our best and most impactful work when we feel we're represented and we belong. We encourage talented people from a wide variety of backgrounds and experiences to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.