Copywriter (Brand & Marketing)
New York City, NY
Mid-level · Full time
Posted 2 years ago
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Want to work for a mission-led startup that's revolutionizing women's health?

1 in 2 women is on the wrong birth control. The company is an innovative direct-to-consumer startup that's building an FDA-approved tool that recommends birth control more effectively than a physician can. Well funded, with a strong team, this direct-to-consumer healthcare startup is revolutionizing women's access to healthcare, starting with birth control.

The Copywriter will work as a collaborative part of Tuune’s Brand Marketing and Product teams. You have a natural talent for taking complex health content (provided by our Biomedical Content Team) and turning it into a concise, empathetic, approachable copy. You will help fine-tune our brand voice and write compelling copy across all channels, including web, product, email, and paid media. You are comfortable in a fast-paced environment and are able to self-manage to complete deliverables on time.

 

Watch the Tuune story here:

https://www.youtube.com/watch?v=rpTf5ttmGkk

 

Our values

Our values are core to the business and how we behave, grow and hire.

  • Compassionate: You approach your colleagues and our Tuune users with empathy.
  • Inclusive: You believe that different = better. You invite different opinions to the table and build an inclusive culture at Tuune.
  • Honest: We’re transparent and truthful. You admit mistakes and frame it as a learning experience, and you always find a solution.
  • Committed: You’re mission-driven around building a better healthcare system for women and people with cycles.

Requirements

Responsibilities:

  • Work closely with the Head of Brand and Head of Product to champion Tuune’s brand voice and ensure consistency across marketing channels and product
  • Collaborate with the digital marketing team to write and test messaging strategies and copy
  • Create brand messaging for product-led storytelling that simply and empathetically explains the benefits of Tuune
  • Brainstorm, concept, and implement creative executions that garner buy-in while netting measurable results
  • Provide a range of concepts for A/B testing that delivers on creative briefs
  • Embrace a data-driven approach to apply learnings and improve campaign performance
  • Deliver work in an agile workflow, managing priorities, and multiple projects at once
  • Creative evolution – stay up to date with branding and advertising in all mediums
  • Inspire and guide our social media and content teams to write compelling copy

 

Qualifications:

  • At least 4 years of experience copywriting for a DTC brand, preferably in health, wellness, and/or tech
  • Exceptional copywriting portfolio or examples
  • Understanding of digital marketing best practices and how to write copy that converts
  • Experience writing copy for an app and/or e-commerce brand a huge plus
  • Proactive in nature - ability to solve problems, even when they are not fully defined
  • Ability to present creative process and sell creative ideas
  • Excellent time management and organizational skills
  • Accuracy and attention to detail
  • An understanding of the latest trends within the women’s health space is a plus
  • Ability to thrive in a collaborative team environment
  • Optimistic, energetic and naturally brings the fun to the office

Benefits

Reasons to join:

  • Mission-led startup with a strong evidence-based product and a great company culture
  • Experienced Founders with deep scientific knowledge and successful exits under their belt
  • Highly experienced investors and advisors to support
  • Freedom to hire and shape your own team and career path
  • Healthy marketing budgets to test, learn and be creative. Autonomy to shape the strategy.
  • 100% remote working (must be able to work East Coast hours)
  • Competitive salary and equity for the right person
Tuune
Tuune is a precision medicine startup that leverages AI and biological testing to match women with contraception.
Size:  11-50 employees
Funding Level:  Early-stage Startup
Total Amount Raised:  $4.6 M
Year Founded:  2018
Investors
Octopus Ventures
Venrex
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