About Ease

Ease is the fastest growing women’s health ecosystem in Asia. We are on a mission to develop solutions - product, tech, and service-based - to make women’s health and wellness more convenient and accessible. From birth control and emergency contraception to STIs and urinary tract health, we help you stay on top of your health from the comfort of your home. Since our launch (only a year ago!), we have nurtured a community of over 20,000 women, have developed the most comprehensive women's health app in the market, have launched over 12 telehealth services & products, and successfully closed a USD$1.3M seed round (the largest for any Femtech startup in SouthEast Asia) .

We are a team of passionate, dynamic, innovative and mission-driven individuals. From doctors and developers to marketers and product managers, we have a diverse team of talented individuals with one unified focus - improving access to women’s health & wellness and making taking care of yourself an empowering experience.

We are looking for a stellar Marketing Manager who can lead the day-to-day marketing initiatives across the company through a mix of growth, product and performance marketing strategies.

Responsibilities And Duties

Strategy & Reporting

• Conducting market research and aligning the company’s marketing strategy with prevailing customer trends.
• Working closely with the Head of Marketing to build overall marketing strategy.
• Managing weekly and monthly demand insights and business reporting such as funnel health metrics, revenue growth and CAC.
• Managing weekly and monthly reporting of regional teams activities, performance and business growth.
• Building strategy and guidelines for individual marketing functions.

Marketing Communications

• Translating our brand elements into plans and go-to-market strategies.
• Leading marketing campaign planning, strategy and implementation. Working closely with the content creation team on execution.
• Leading and reviewing monthly communications performance, providing detailed creative and media effectiveness reports.
• Support and execute marketing strategy for product launches and ongoing marketing operations, including digital marketing (SEO, SEM, advertising), events, partnerships, customer experience, and sales channels.

Team Management and Building Processes

• Establishing team-level quarterly OKRs, providing regular training, guidelines, report templates and building best practice framework
• Conducting regular meetings with direct reports for individual development and mentoring.

Budgeting

• Defining, optimising and monitoring budget objectives. Reporting on weekly, monthly and quarterly marketing budgets performance across all channels. Ensuring budgets and CAC do not exceed targets.

Community

• Driving community engagement such as community events, ambassador programs and activities to increase sales and retention.
• Support marketing associates on community initiatives such as loyalty programs, merchandise and giveaways.

PR, Brand & Partnerships

• Working closely with PR agency to plan media pitch and media activities.
• Briefing PR agency on new product development, investment relations, expansion plans, etc.

Digital Marketing & Content Marketing

• Supporting content marketing associates to develop best in class campaigns.
• Leading continuous improvement across all touchpoints and refining guidelines on best practices.
• Managing content calendar (brainstorming and organizing ideas for Instagram posts & stories, TikTok, Facebook posts, Linkedin posts, Twitter posts, blog posts, IGTV, Youtube, email marketing, etc).

Paid Media

• Accelerate the production, launch and testing of performance-driven creative advertising by developing strong cross-functional relationships with our design team, growth team, regional marketing leads, and agency partners.
• Analysing and measuring campaigns and paid advertising performance through marketing metrics and KPIs. Reporting on results to growth leads.

Qualifications And Skills

• 4 - 7 years in a marketing role at a DTC company or high-growth B2C startup, that caters to younger audiences and has a strong social media presence. Experienced in developing marketing strategies, managing in-house teams and external service providers, and tracking, analysing and working with KPIs.
• Keen attention to detail along with strong organizational, project management and analytical skills
• Experience managing and overseeing creative production (including digital, social, video, print, OOH, etc.) with comfort providing strategic feedback
• Results driven with an ability to execute independently
• Technical aptitude and the ability to pick up new technology quickly. Familiar with Google Drive, Excel, SEO, SEM, social media, Google Analytics.
• Creative mindset and direction.
• Experience working with Canva, Photoshop or Adobe Illustrator is preferred.